Meet The LaBrant Fam, one of the internet’s most-watched families, led by Cole and Savannah LaBrant.
They share their lives through fun vlogs and dance videos on YouTube and TikTok, where they have more than 12 million subscribers and 30 million followers, and also post on Instagram.
Let’s dive into who they really are, from their background and rise to fame to what makes them so unique.
How old is The LaBrant Fam?
In 2025, The LaBrant Fam's YouTube channel will be 13 years old. The channel was launched on August 24, 2012, which makes it a Virgo!
Where is The LaBrant Fam from?
Cole hails from Alabama while Savannah is a California girl through and through.
The family originally put down roots in California before making a big move to Tennessee.
The LaBrant Fam's family and personal life
Before they became the power couple you see online, Savannah was already a mom to her daughter, Everleigh. She and Cole started their love story back in 2016 and tied the knot a year later, blending their families and their lives.
Their family has since grown into a bustling crew with five kids who are often the stars of the show: Everleigh, Posie, Zealand, Sunday, and the newest arrival, Beckham.
The LaBrant Fam's journey as a creator
The LaBrant Fam's secret sauce is their mix of wholesome family content and savvy use of social media. They built their brand by being relatable and sharing their lives openly with millions of fans.
- Cole first got famous on Vine with his friends in a group called 'Dem White Boyz', while Savannah was a photographer and a star on Musical.ly (now TikTok).
- They joined forces on YouTube, sharing vlogs, challenges, and dance videos that fans loved. They're also huge on Instagram and TikTok.
- The family recently moved to Tennessee and just welcomed their fifth baby, Beckham, in May 2024.
- Fun fact: Cole competed on 'The Amazing Race' with his mom, and the couple even wrote a book about their love story!
What kinds of followers does The LaBrant Fam have?
The LaBrant Fam's audience is a huge mix, from kids and teens to young parents tuning in for family fun. Their videos are a big hit with girls and moms, but they have plenty of guy fans too!
Their followers are all about positive, family-friendly fun and often share similar values like faith and togetherness. They love keeping up with the family's daily life, from silly pranks to sweet, heartwarming moments.
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