You've probably seen Sambucha, whose real name is Sam Beres, pop up on your feed with his fun geography quizzes and challenges.
He's a huge deal online, with more than 10 million subscribers on YouTube and over 4.3 million followers on TikTok. You can also find him on Instagram and Twitter.
Let's dive into who Sam really is, from his background and rise to fame to his life behind the camera and what makes him a standout creator.
How old is Sambucha?
Sambucha is turning 29 in 2025. His birthday is on June 14th, which makes him a Gemini!
Where is Sambucha from?
Sam is a Jersey boy through and through, born and raised in a small town in the state.
Even after a stint in New York City for college and work, he's now back living in his home state.
Sambucha's family and personal life
Sam grew up with a brother and a younger sister, Sophie, who runs her own awesome custom shoe business. He's also a dog dad to his cocker spaniel, Bruno.
In June 2024, he got engaged to his long-term girlfriend during a trip to Italy. The couple now lives together back in New Jersey.
Sambucha's journey as a creator
Sambucha's secret sauce is his knack for creating super engaging and funny short-form content that keeps you scrolling.
- Before he was a creator, Sam graduated with a finance degree and even worked on Wall Street.
- He first started making waves on TikTok in 2020 before launching his YouTube channel, which quickly blew up thanks to viral shorts.
- His unique videos, like "Would You Rather" questions and geography quizzes, helped him grow to over 10 million subscribers.
- His community is known for its running jokes, especially the hilarious "Sam is the type of guy to..." comments on his videos.
What kinds of followers does Sambucha have?
Sambucha's audience is mostly teens and young adults who live on platforms like YouTube and TikTok. They're always on top of the latest internet trends and love following their favorite creators.
His fans are hooked on his fast-paced, fun videos, like geography quizzes, gaming challenges, and "Would You Rather" questions. They're also super into meme culture and the inside jokes that fill his comment section.
Grow your audience with Beacons
Some of the biggest creators, like JVKE and Ian Boggs, use Beacons to manage their entire online brand from one place. You can build a custom link-in-bio page, sell digital products, and get detailed analytics to track your growth.
Ready to level up your own creator game? Get started for free and build your hub today!
