Meet Negin Mirsalehi, the fashion and beauty influencer who turned her family's beekeeping heritage into the popular haircare brand, Gisou.
She shares her chic outfits and travel adventures with fans on Instagram and TikTok, where she has more than 1.2 million followers.
But there's more to her than just great content! Let's dive into her background, rise to fame, personal life, and what makes her a standout creator.
How old is Negin Mirsalehi?
Negin Mirsalehi will turn 37 in 2025. Born on November 2, 1988, her birth sign is Scorpio, and she shares her birth year with other icons like Rihanna and Adele.
Where is Negin Mirsalehi from?
Negin is a true Amsterdam local, born and raised in the capital of the Netherlands.
She has a rich multicultural background, blending her Dutch-Iranian nationality with her family's Persian heritage.
Negin Mirsalehi's family and personal life
Negin’s family story is pretty cool; her dad is a beekeeper and her mom is a hairdresser, which totally explains the inspiration behind Gisou! She also has an older sister named Negar.
She and her longtime partner, Maurits Stibbe, are total couple goals—they’ve been together since high school and now have a son named Sam.
Negin Mirsalehi's journey as a creator

Negin Mirsalehi is a master at turning her passions into a business, and it all started while she was still in school!
- While finishing her master's in marketing, she started an Instagram account in 2012 to share her outfits and lifestyle.
- People loved her style, and she quickly grew a following, expanding to platforms like YouTube and TikTok.
- She famously turned down an $800,000 brand deal to launch her own haircare line, Gisou, in 2015.
- Inspired by her family's six-generation beekeeping history, Gisou is now a huge success and even sold at Sephora.
- She continues to share her life and business journey with millions of fans online.
What kinds of followers does Negin Mirsalehi have?
Negin's followers are mostly young adults who are super into fashion, beauty, and lifestyle content. You'll find them on Instagram and TikTok, always on the lookout for the next big trend.
They're also drawn to her entrepreneurial spirit and love that she built a brand from her family's unique story. Her audience gets inspired by creators who are authentic and build something meaningful from scratch.
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