Meet Brian Johnson, the man behind the viral persona "Liver King," who champions an intense "ancestral lifestyle."
He's huge online, posting videos of his raw meat diet and hardcore workouts on TikTok, YouTube, and Instagram, with more than 6.1 million followers on TikTok and over 1.2 million on YouTube.
Let's dive into who Liver King really is, from his background and rise to fame to what makes him stand out as a creator.
How old is Liver King?
As of 2025, Liver King is 48 years old. He was born on April 7, 1977, which makes him a fiery Aries.
Where is Liver King from?
Believe it or not, the king of ancestral living was actually born on a naval base in Ceiba, Puerto Rico, due to his father's job in the Air Force.
He quickly traded the island life for the Lone Star State, however, and spent his childhood growing up in San Antonio, Texas.
Liver King's family and personal life
Off-camera, Liver King is a husband and father. He and his wife, Barbara, who is known as the "Liver Queen," are raising their two sons, Stryker and Rad, on the same ancestral principles he promotes online.
His childhood had some tough spots, as he was raised by his mom with his older brother after his dad's early death. He has said that being bullied for his small size as a kid is what originally got him into fitness.
Liver King's journey as a creator
Liver King's wild success comes from his shocking content and a super-strong brand that's hard to ignore.
- He first blew up in 2021 with videos of him eating raw meat, inspired by a quest to fix his family's health problems.
- He grew his audience by jumping on big podcasts and creating challenge videos with other popular YouTubers.
- Recently, he starred in a Netflix documentary and got into some legal trouble for threatening Joe Rogan online.
- He once spent over $11,000 a month on steroids and owns a wild collection of vehicles, including an old military tank.
What kinds of followers does Liver King have?
Liver King's crew is mostly made up of young men, typically in their teens and twenties, who are all about hitting the gym and getting strong. While he's big in the US, his "primal" message has reached guys and girls all over the globe.
These followers are hooked on his wild content, from eating raw liver to intense "ancestral" workouts, and they live for the drama. You'll find them scrolling through his TikTok and binge-watching his latest YouTube videos.
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