Meet Joie Nina Chavis, the dancer, mompreneur, and social media personality you need to know.
She shares her journey through dance, fitness, and lifestyle content on Instagram as @joiechavis, on TikTok as @joiechavis to more than 970,000 followers, and on YouTube as @JoieInLife to over 170,000 subscribers.
Let’s dive into her story—from her background and rise to fame to her personal life and what makes her a standout creator.
How old is Joie Chavis?
Joie Chavis is set to turn 37 in 2025. Her birthday falls on September 27, making her a true Libra.
Where is Joie Chavis from?
Joie is a California native, born in the city of Torrance.
She grew up in her hometown, attending Torrance High School and later the University of California.
Joie Chavis's family and personal life
Joie grew up in a creative family and has a sister, Phatara, who’s a celebrity hair artist. She’s also a supermom to her daughter, Shai, and son, Hendrix.
She shares her two kids with rappers Bow Wow and Future, and is currently dating NFL star Trevon Diggs. When she’s not with her family, she’s busy being a total boss, running her own fitness and lifestyle empire.
Joie Chavis's journey as a creator

Joie Chavis built her empire by turning her passion for dance and fitness into a thriving multi-platform brand.
- She kicked off her career as a backup dancer, sharing the stage with major artists like Janelle Monae and Future.
- She then took her talents online, growing a massive following and launching her own fitness brand, “Joie in Life.”
- From there, she expanded into e-commerce with a swimwear line and an online shop inspired by her daughter, Shai.
- Today, she inspires millions with her workout, beauty, and lifestyle content on Instagram, TikTok, and YouTube.
- Fun fact: She even used her dance skills to co-choreograph tours for Bow Wow and Omarion!
What kinds of followers does Joie Chavis have?
Joie's audience is mostly made up of women, especially those in their 20s and 30s. They're tapped into social media and love following creators who keep it real.
Her followers are super into her content on fitness, beauty, and family life. They look to her for inspiration on everything from workout routines to balancing motherhood with being a boss.
Grow your audience with Beacons
Tons of the biggest creators, from lifestyle influencers like Lauren Riihimaki to actors like Ian Boggs, are using Beacons to grow their brands.
It’s your one-stop shop to build a custom link-in-bio, sell products, and track your engagement all in one place.
Ready to build your empire? Claim your username and get started for free!