You've probably heard of Jayda Cheaves, the entrepreneur and influencer also known as Jayda Wayda.
She shares her life, fashion, and business tips with millions across Instagram, TikTok, YouTube, and X, with more than 4.7 million followers on TikTok alone.
So, let's dive into who Jayda really is—exploring her background, rise to fame, personal life, and what makes her stand out as a digital creator.
How old is Jayda Cheaves?
In 2025, Jayda Cheaves will be turning 28 years old. Her birthday is on September 25, which makes her a Libra, and fun fact—she shares the day with other stars like Will Smith, Donald Glover, and T.I.!
Where is Jayda Cheaves from?
Jayda is a Georgia native, born and raised in the city of Savannah.
She eventually moved to Atlanta to chase her dreams and grow her business.
Jayda Cheaves's family and personal life
Jayda comes from a tight-knit family with her mom, Tricia, a stepfather she calls 'Dad,' an older sister, and two younger twin brothers. Her mom is super involved in her career and even helps run her brand, Waydamin!
She's also a proud mom to her son, Loyal Armani, whom she shares with rapper Lil Baby. Though they're no longer together, they're all about co-parenting and raising their son.
Jayda Cheaves's journey as a creator
Jayda Cheaves built her empire by being her own boss and using social media to connect authentically with her fans.
- Her journey began in high school, where she started reselling her clothes on Poshmark and saw them sell out in hours.
- She quickly launched her own brands, including the super popular clothing line Waydamin, and expanded to YouTube and reality TV.
- Today, she continues to grow her brand, has acted in a movie, and shares her life with millions of followers online.
- She even wrote a book, "The Young Boss Blueprint," to help other young entrepreneurs get their start.
What kinds of followers does Jayda Cheaves have?
Jayda's followers are mostly young women and teens who are all about fashion, beauty, and keeping up with the latest trends. They love her style and look to her for inspiration on everything from outfits to building their own brand.
Her audience is super active online, especially on TikTok and Instagram, and they're not just scrolling—they're ambitious go-getters. They’re inspired by her hustle and see her as a blueprint for becoming their own boss.
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