Meet Demetra Dias, the 17-year-old fashion influencer taking over your feed.
With more than 4.4 million followers on TikTok, she shares simple, down-to-earth style inspiration on her Instagram and YouTube.
Let’s get to know the real Demetra—from her background and rise to fame to what makes her stand out as a digital creator.
How old is Demetra Dias?
As of 2025, Demetra is 17 years old. She's on track to celebrate her big 18th birthday sometime this year!
Where is Demetra Dias from?
Demetra is from the United States, and her content has that classic American 'girl next door' vibe.
While she hasn't shared her specific city, her style is full of popular US brands and trends that reflect her roots.
Demetra Dias's family and personal life
Demetra keeps her family life pretty private, but we do know her mom's name is Maria. When she's not creating content, she's busy balancing schoolwork and getting ready for college, just like any other teen.
Beyond fashion, Demetra is also into fitness and even has a separate gym account where she shares her workouts.
Demetra Dias's journey as a creator
Demetra’s secret sauce is her simple and accessible style, which makes her millions of followers feel like they can easily rock her looks too.
- Her journey started with a viral back-to-school shopping haul on TikTok, which quickly led to her first paid brand deal.
- Her influence blew up, with fans creating social media accounts just to track down her outfits and starting the viral #demetraeffect trend.
- Now, she works with major brands like Steve Madden and Hollister and has even launched her own sell-out clothing collections.
- A single sponsored post from her can earn around $20,000 and cause a brand’s collection to sell out in hours.
What kinds of followers does Demetra Dias have?
Demetra’s biggest fans are Gen Z girls and young women who practically live on TikTok. Her followers are mostly high schoolers and college students, but she also has younger fans who look to her for the latest style tips.
This crowd loves finding cute, easy-to-copy outfits and keeping up with all the latest trends. A lot of them are even budding creators themselves, totally inspired by Demetra's journey to social media stardom.
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